Michael Friedman came highly recommended, and his presentation was worth the praise. He gave a Powerful and passionate speech about finding one’s personal passion, and how there is no real RIGHT WAY to influence and persuade people to take action. He spoke for 1 hour and the entire group was mesmerized with his message and his enthusiasm about the science of human behavior. He discussed that we all share the same fears about failure and that we all share the two same wants; Health and Success.

It was fascinating to hear him discuss why some people come close to achieving what we all want, (and the reasons why they do) and how most people do not find what they are looking for. We asked Michael back several times and our participation to attend this early morning meeting, was always the highest when the Northwestern Team knew Mike was speaking.

Bruce Kretch

Financial Representative at Northwestern Mutual